Give Experiences, Not Things, This Holiday Season - ROW Introduces Adventure Tuesday

November, 2012

This holiday season, give the gift of experience, adventure, and memories that last a lifetime. Playing on the craze of Black Friday and Cyber Monday, for the fourth year ROW Adventures will extend their movement of "Adventure Tuesday™" that offers one-time, limited quantity deals to quick-dialingadventure travelers from all over the world.


COEUR D'ALENE, Idaho - Adventure Tuesday™ will begin at 9:00am Pacific Standard Time on Tuesday, November 27th, 2012. The day is a play off of the most popular shopping days of the year, Black Friday and Cyber Monday. ROW Adventures started the Adventure Tuesday™ idea in 2009 with exclusive adventure travel deals on a whitewater rafting trip to the Lochsa River, a family multi-day rafting adventure on the Salmon River, and a land-based tour of the Galapagos Islands.

"When you receive material items for the holidays, the gift of experience definitely stands out," explains ROWAdventures founder Peter Grubb. "It allows you to experience the gift together—a shared memory far beyond what a material gift can offer. Our goal is to connect people to the places we visit, strengthen relationships, and enrich lives all along the way." 

Adventure Tuesday™ will include new deals this year, but they are keeping the exact details secret. ROW Adventures, voted the World's Best Tour Operator by Travel + Leisure Magazine readers in 2012, began as a whitewater rafting company in Idaho. ROW now operates adventures throughout the world in 17 different countries emphasizing water adventures. This means successful callers on this year's Adventure Tuesday™ could get deals on yachting in Croatia, sea kayaking in the Galapagos or whitewater rafting in Idaho.

An e-newsletter will be sent out to all of those who are signed up to receive the ROW Adventures' newsletter on Monday, November 26th, 2012 which will disclose the once-in-a-lifetime deals. Sneak-peeks will be sent out to their Facebook fans ( leading up to Adventure Tuesday™. Spaces are limited and ROW Adventures only asks that you keep calling until you get through. First come, first served and no messages will be considered as place in line.

To learn more about ROW Adventures, visit:; call 800-451-6034; or e-mail For other media, press inquiries, or photos please contact Mychal Ferger.

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