“Sharing Nature – Enriching Lives”

Our Core Values

Striving for the high watermark

  • We continuously look for ways to learn and improve.
  • We seek feedback from all stakeholders (employees, guests, suppliers, agencies).
  • We provide detailed information about our trips in order to have informed guests.
  • We provide a high-quality experience for our guests while building trust and friendship with them.
  • We seek to fulfill guest expectations and, to meet both expressed and unexpressed needs.

Bringing meaningful interpretation to our guests.

  • We encourage mastery in interpretive skills.
  • To set the stage for a personal odyssey of discovery and exploration.


  • Respecting each other – our guests, our team members, our suppliers and our agency partners.
  • Respecting the Earth.

A Healthy, Supportive Work Environment

  • We seek and encourage individuals who aim for the high watermark in their personal lives.
  • We provide meaningful feedback to our employees.
  • We provide fair compensation, along with a sense of value and worth.
  • We strive for a balanced approach where family values are honored and work schedules allow time, flexibility and energy for family and relationships.


  • We work to create an environment for the best people to grow and live their dreams.
  • Successful ROW team members are always learning, improving and growing in terms of knowledge, skills and talents.

Conservation and “Giving Back”

  • We actively support and are involved with local, state, national and international conservation work.
  • We facilitate guest education and involvement in conservation issues.
  • We reduce, reuse and recycle at every level of our operation.
  • We donate trips to various worthy causes within our local and statewide community.
  • We donate 5% of pre-tax profits to conservation groups focused on the places we visit and use.

Our Vision

To provide life-changing travel experiences that have a positive impact on our guests, our guides and the people and places we visit.

Thank you,

Peter Grubb